MAATSUYKER director John Kellett talks about wanting to get more wool producers involved

Venture Catalyst Winner, John Kellett, Director of MAATSUYKER, was recently interviewed by ABC News Rural. 

The head of a luxury men's apparel brand says wool producers need to play a bigger role in the manufacturing process of the fibre. Maatsuyker was born from a collaborative MBA project at the University of South Australia. Director John Kellet said while wool is a quintessential Australian industry, it is in need of innovation.

Listen to the full radio interview here.