Marketing: B2C, B2B & B2G
It's one thing to market direct to consumers, it's another when your customers are businesses or government entities.
This is a unique masterclass in how to market to businesses and governments. Join award-winning marketing scientist, Professor John Dawes and growth expert Ann Angel as they explore how aspiring entrepreneurs, startups and small business owners can better sell themselves to different customer groups. They will also be joined by other expert panellists, to be announced soon.
*Have a question you really want answered by our panel? Submit it here. There will also be a Q&A session during the event where you can voice your ideas and queries.
Hear from our panellists, engage with the Q&A session, and network after the formal presentation. Bring your lunch!
All attendees will need to comply with COVID-19 health and safety precautions at all times. If you are feeling unwell, please stay home.
Images, video and audio will be recorded and captured at this event. The ICC may use, publish, reproduce or edit the content gathered to further promote the ICC and the university. Please contact an ICC staff member on your arrival if you wish to not to be captured at this event.
