Benefits

• Promotes circular economy principles through practical consumer education and industry tools
• Enables brands and retailers to access globally validated sustainability credentials
• Supports workforce development through circular fashion education and training programmes
• An educational solution designed to empower consumers and retailers in combatting the 92 million tons in textile waste produced globally every year.

Technology

The FM Circular Fashion IQ Index uniquely bridges primary and secondary fashion markets through a hybrid Software as a Service (SaaS) model combining consumer QR-based verification with brand certification. Unlike competitors offering only brand-level ratings, it provides product-specific circularity data whilst including an accessible validation pathway for small brands unable to afford expensive certifications.

This comprehensive approach spans new purchases and existing wardrobes, connecting consumers directly with circular economy services through AI-powered recommendations, creating the industry’s first end-to-end circularity ecosystem that serves brands, retailers, and consumers simultaneously through one integrated platform.

Potential markets

The FM Circular Fashion IQ Index targets Australia’s 450,000-900,000 sustainability-conscious consumers alongside fashion brands requiring regulatory compliance for the EU’s Digital Product Passport (2025) and Australia’s Circular Economy Framework. Primary markets include small to enterprise-level brands, fashion retailers seeking consumer engagement tools, and policymakers requiring circular economy monitoring.

Secondary expansion focuses on the European Union, United Kingdom, and New Zealand markets with strong sustainability frameworks, targeting the projected $150 billion global sustainable fashion market through SaaS subscriptions and consumer platform services.

Partnering opportunities

The FM Circular Fashion IQ Index offers strategic partnerships with fashion brands requiring regulatory compliance, retailers seeking consumer engagement tools, and circular economy service providers, including repair services and second-hand marketplaces. Government partnerships align with Australia’s Circular Economy Framework and EU Digital Product Passport requirements. Educational institutions present curriculum integration opportunities whilst technology partnerships with blockchain providers and AI verification systems enhance platform capabilities. Revenue-sharing models with circular service providers create mutual value propositions for sustainable fashion ecosystem development.