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TIDI (“tidy”) originates from founder Kelly Payne’s determination to simplify the journey for entrepreneurs and promote equity in entrepreneurship by providing accessible tools for all. It creates a level playing field where individuals, regardless of background, have equal access to resources and opportunities.
TIDI addresses the challenge of storing and developing ideas with a centralised platform, aided by AI, ensuring no promising idea gets overlooked amidst life’s busyness. As someone with an entrepreneurial mindset, Payne often noted business ideas on her phone or in notebooks but struggled to progress them. When she wasn’t able to find an app that she assumed would exist, Payne embarked on developing TIDI.
As a solo entrepreneur with a background in business management and development, Payne poured her experience and insights into developing TIDI, empowering individuals from diverse backgrounds to pursue their entrepreneurial dreams.
TIDI stands out with its intuitive design and AI-driven features that streamline the entrepreneurial journey. Unlike generic note-taking apps, TIDI offers a tailored solution for entrepreneurs, providing a centralised platform to capture, organise, and develop ideas effortlessly. What sets TIDI apart is its AI functionality, which offers personalised suggestions and insights, helping users refine their ideas and navigate the complexities of entrepreneurship.
With TIDI, users can seamlessly transition from idea generation to execution, ensuring that no promising concept goes unnoticed. This combination of user-friendly design and advanced technology makes TIDI a unique and indispensable tool for aspiring entrepreneurs.
TIDI aims to initially penetrate the Australian market, leveraging its launch to test and refine its offerings before venturing into global markets. In Australia, TIDI targets aspiring entrepreneurs in the startup and small business sectors, addressing their need for streamlined idea management. By focusing on the local market first, TIDI can gather valuable insights and feedback to optimise its platform for broader adoption. This strategic approach allows TIDI to establish a strong foothold in Australia before expanding its reach to other regions.
TIDI seeks partnerships with organisations or individuals offering complementary services, aligning with the company’s values and mission. TIDI are exploring collaborations with universities to integrate the product into entrepreneurship education programs, empowering students with practical tools. Additionally, TIDI are open to partnerships with influencers who share their vision, financial providers to support user growth, and accelerator hubs to enhance reach and impact.
Founder
7 June 2024
A digital notebook for new business ideas and professional services employment opportunities for people experiencing disadvantage are among six new innovations breaking into South Australia’s entrepreneurial ecosystem with the Venture Catalyst acceleration program.
(08) 8302 7368
The Venture Catalyst Space program is Australia's first incubator program for startups in the space sector.
